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  • Writer's pictureFatih Özuşaklı

Know How: 5 Key Steps for Social Media Marketing

Everyday and everywhere you can see different key social media marketing strategies. Sometimes getting all the information from the internet makes people confused and it can drive people the wrong way easily.

It is gonna be almost similar with other blogs, like I’ll give 5 key elements for successful social media marketing strategies, but I am sure that it is gonna work for you, promise.

  1. Target Audience

Target audience, knowing them is so important. Before starting, you need to ask yourself, do I really know them? Who are they? What do they do and what do they like? Open a notebook and write all the answers. Try to imagine their attitudes, their lifestyle and find what kind of contents are suitable for you

2. Create Compelling Content

After the target audience, creating content is really important. Your content should be interesting for them but at the same time you can give a true message to the target. You can prepare everything for content, like videos, blog posts, gifs, story, reels, twit etc. The thing is, the brand message should be in there strongly and clearly.

3. User Generated Content and Influencer Marketing

Both of them are really powerful tools for engagement and brand awareness. I used two terms, engagement and brand awareness. Because with user generated content and influencer marketing it is easier to succeed. If you want to sell something still it might be okay but you cannot optimise your spending like digital advertising platforms.

4. Use Social Media Analytics Tools

Monitoring social media accounts is so critical. In that case, you need to check your ad accounts, some analytic tools for ad accounts. You need to keep optimising all the time. But still it is not enough. At the same time you need to use some tools for the public relations part. You need to check the main keyword for the company and you need to notice that, what people are talking about your business. You need to decide about tonality and you need to try to improve more.

5. Using Digital Advertising Platforms

Yes competition is rising every year, but also those big platforms have huge user numbers too. So it is possible to show your message and business to people. Additional information for here, social media is not just Twitter, Facebook and Instagram. Discover more. Follow your target more and discover other platforms like, TikTok, Linkedin. Paid social media can help you about brand awareness, engagement, direct sales and reach. Make your plans effective and grow more.

In conclusion, for being more successful about social media marketing, those 5 steps should be in every plan. Start to know the target audience, create content and perfect brand message, use user generated contents and influencer marketing, discover social media analytic tools, improve public relations, and use digital advertising platforms, use paid ads.


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