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  • Writer's pictureFatih Özuşaklı

Things to Consider in Youtube Ads

You want to advertise on Youtube, but if you are not sure how to shoot a video, I am sharing some notes for you.

First, let's start with how YouTube ads are charged. The first 5 seconds of Youtube ads are free. During this period, users cannot skip the ad in in-stream ads and it does not cost you anything. There is only one condition for you to be charged up to 30 seconds afterward. The user clicks the button and visits the page to which the ad is directed. If it doesn't and pops up at 29 seconds, you still won't be charged. From the 30th second, you will be charged the cost-per-impression amount.

After remembering these notes, we can talk about how the editing should be. We said that viewers cannot skip the first 5 seconds of the ad and you are not charged in this case. For this reason, you should use as interesting content and slogans as possible in the first 5 seconds. Displaying your logo and service during this period will provide you with significant gains in terms of brand awareness. In this way, even if the viewer skips the ad, you start to remember it for free. Especially when you use your remarketing ads, your awareness will increase rapidly.

For the next seconds, details about the service, promotions, aspects that make you different can be used. These details will help you to be preferred and visit your site. Of course, creating these contents with the right light and the right cameras is very important in terms of prestige. In addition, it is necessary to be very meticulous when choosing the actors and voice actors who will take place in the video. The text written for the advertisement should be clear and understandable and should be read one by one by the speaker. The text should be sincere and connect with the audience.

By paying attention to these details, you can advertise on Youtube. You can contact me for any questions you may have.

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